summary

singapore
S$6,000 - S$6,500 per month
permanent
full-time

specialism
marketing, digital & pr
sub specialism
insights & analytics
reference number
91M0265650_7111213139347823484

job details

Global fashion brand
Role responsible for using customer data and analytics to design, execute, and optimize CRM and loyalty strategies to drive acquisition, retention, and lifetime value.

Assistant Brand and CCustomer Analytics Manager (2 years contract)

about the company

Our client is a well-known fashion brand with a significant presence globally, specialising in leather goods. With concrete expansion plans for the future, its objective is to develop new business opportunities and boost its presence in the market. It is looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth in 2025.

key responsibilities:

Execute in-depth analysis of customer behavior, transaction history, and stated preferences to identify crucial market trends and opportunities for growth in acquisition, reactivation, and retention efforts.
Convert data insights into clear, actionable plans for acquisition and retention.
Prioritize data-led initiatives across retail and digital channels.
Collaborate with teams (Retail, E-commerce) to activate insights for campaigns and clienteling.
Refine segmentation and targeting for enhanced personalization and messaging effectiveness.
Partner with Analytics to develop CRM dashboards for performance monitoring and optimization.
Design and maintain dynamic customer segments based on value, behavior, and lifecycle stage.
Develop and refine scoring models (e.g., frequency, value) to predict potential and guide outreach.
Validate new segments through A/B testing and performance analysis.
Lead the CRM campaign roadmap and calendar across all acquisition/retention initiatives.
Collaborate cross-functionally to brief and shape personalized messaging using audience insights.
Oversee daily operations of the loyalty program, focusing on community and tailored experiences.
Create a lifecycle communications roadmap for email and SMS channels.

qualifications and experience:

Minimum of 5 years of experience in CRM and consumer analytics, preferably within the Retail, Beauty, or FMCG industries.
Proven exposure to acquisition campaign analytics, systematic A/B testing, and robust performance tracking is essential.
Advanced proficiency in data manipulation and analysis using Excel and comfortable application of data visualization tools such as Tableau or similar platforms.
Must be highly detail-oriented and meticulous, comfortable with extensive data processing and metric reporting.
Highly organized and possesses excellent collaboration skills across various internal departments.
Proven capability to manage multiple complex projects and meet demanding deadlines in a high-speed business environment.
Exceptional interpersonal and verbal/written communication skills.
Strong organizational abilities and proven project management skills.

If you’re ready to take on a dynamic role and contribute to our brand’s growth, we’d love to hear from you! Apply today to be a part of our journey.

(EA: 94C3609/ R23112482)

...

Global fashion brand
Role responsible for using customer data and analytics to design, execute, and optimize CRM and loyalty strategies to drive acquisition, retention, and lifetime value.

Assistant Brand and CCustomer Analytics Manager (2 years contract)

about the company

key responsibilities:

Execute in-depth analysis of customer behavior, transaction history, and stated preferences to identify crucial market trends and opportunities for growth in acquisition, reactivation, and retention efforts.
Convert data insights into clear, actionable plans for acquisition and retention.
Prioritize data-led initiatives across retail and digital channels.
Collaborate with teams (Retail, E-commerce) to activate insights for campaigns and clienteling.
Refine segmentation and targeting for enhanced personalization and messaging effectiveness.
Partner with Analytics to develop CRM dashboards for performance monitoring and optimization.
Design and maintain dynamic customer segments based on value, behavior, and lifecycle stage.
Develop and refine scoring models (e.g., frequency, value) to predict potential and guide outreach.
Validate new segments through A/B testing and performance analysis.
Lead the CRM campaign roadmap and calendar across all acquisition/retention initiatives.
Collaborate cross-functionally to brief and shape personalized messaging using audience insights.
Oversee daily operations of the loyalty program, focusing on community and tailored experiences.
Create a lifecycle communications roadmap for email and SMS channels.

qualifications and experience:

Minimum of 5 years of experience in CRM and consumer analytics, preferably within the Retail, Beauty, or FMCG industries.
Proven exposure to acquisition campaign analytics, systematic A/B testing, and robust performance tracking is essential.
Advanced proficiency in data manipulation and analysis using Excel and comfortable application of data visualization tools such as Tableau or similar platforms.
Must be highly detail-oriented and meticulous, comfortable with extensive data processing and metric reporting.
Highly organized and possesses excellent collaboration skills across various internal departments.
Proven capability to manage multiple complex projects and meet demanding deadlines in a high-speed business environment.
Exceptional interpersonal and verbal/written communication skills.
Strong organizational abilities and proven project management skills.

If you’re ready to take on a dynamic role and contribute to our brand’s growth, we’d love to hear from you! Apply today to be a part of our journey.

(EA: 94C3609/ R23112482)

experience
5 years
skills
CRM
qualifications
Minimum of 5 years of experience in CRM and consumer analytics, preferably within the Retail, Beauty, or FMCG industries.
education
Bachelor Degree

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assistant customer analytics manager (2 years contract).

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