about the company
Our client is a renowned consumer brand and a market leader.
about the job
This regional role involves taking full ownership for the strategy, planning, and launch of products within assigned categories.
1. Product Management
- Lead the full product planning spectrum, from uncovering consumer insights and market sizing to developing and executing go-to-market strategies for sustained regional growth.
- Develop the long-term (3–5 year) innovation roadmap, strategically balancing renewal of core products with the introduction of entirely new innovations.
- Optimize the current regional portfolio by analyzing sales and market data (including SKU rationalization) to find and capture "whitespace" market opportunities.
2. Product Innovation & Project Execution
Drive product development by integrating consumer feedback, concept testing, and home-use trials (HUTs) to guarantee market success and relevance.
Work cross-functionally with Sales, R&D, QA/QC, Operations, and Finance to deliver project milestones on schedule.
Analyze industry and competitor trends to refine product features, packaging, and design, strengthening the brand's competitive edge.
3. Marketing Communication
Provide the Brand and Digital Marketing teams with clear, strategic product briefs, defining core positioning, key messages, and launch objectives.
Guide the review and development of all creative assets, regional toolkits, and activation materials to ensure communication consistency across markets.
requirements and skills:
- Minimum bachelor’s degree in a marketing or business-related function.
- At least 3 years of experience in FMCG product marketing.
To apply online please use the 'apply' function, alternatively you may contact Reuben Tan at 9898 0874.
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