head of marketing (qsr f&b).

• Well-known QSR brand.
• Head of Marketing to oversee the full-fledged marketing responsibilities locally.

Head of Marketing (QSR F&B Brand)

about the company

Our client is a QSR brand with a long standing presence. With concrete expansion plans for the future, its objective is to develop new business opportunities and boost its presence in the market. It is looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth in 2025.

key responsibilities

• Define and execute a holistic marketing strategy aligned with commercial objectives.
• Lead integrated marketing initiatives to support product rollouts, seasonal campaigns, and brand milestones.
• Champion brand consistency across all touchpoints, including visual communications, packaging, and customer experiences.
• Oversee the development of marketing assets that reflect the brand’s identity and tone.
• Manage and optimize multi-channel efforts across digital, print, events, and partner activations.
• Leverage data to monitor campaign performance and refine future marketing initiatives.
• Drive innovation through digital and customer engagement platforms such as loyalty programs, CRM, and online commerce.
• Oversee content development for digital platforms, ensuring strong storytelling and audience relevance.
• Oversee budget planning and ensure effective resource allocation and ROI measurement.
• Lead and grow a team, fostering a culture of collaboration and continuous improvement.

qualifications and experience:

• Marketing experience in QSR brands is a basic requirement.
• Minimum 8 of experience in marketing, with at least 3 years in a leadership role for a QSR brand.
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Proven success in developing and executing brand and marketing strategies in the F&B industry.
• Demonstrated ability to translate business goals into actionable marketing strategies.
• Strong leadership and communication skills.
• Creative mindset with attention to detail and brand aesthetics.
• Ability to thrive in a fast-paced, dynamic kitchen environment.

If you’re ready to take on a dynamic role and contribute to our brand’s growth, we’d love to hear from you! Apply today to be a part of our journey.

(EA: 94C3609/ R23112482)