head of sales (b2b) - f&b brand.

• A fast-growing food-services company with a startup spirit, redefining the industry through technology, automation, and AI-driven innovation.
• Head of Sales to oversee the B2B sales arm of the brand.

Head of Sales (B2B) - F&B Brand

about the company

Our client is a fast-growing, and non-traditional food services brand that has grown steadily over the past decade or so. While rooted in the F&B space, the business stands out by embracing technology and innovation at its core. From modernizing its systems and processes, to exploring the use of AI in sales and fulfillment it is becoming one of the most tech-enabled players in the industry.

With concrete expansion plans for the future, its objective is to develop new business opportunities and boost its presence in the market. It is looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth in 2025.

key responsibilities:

1. B2B Sales Leadership & Revenue Ownership

• Take full ownership of the B2B sales portfolio, with a primary focus on buffet catering solutions.
• Lead, manage, and develop a team of more than 10 sales professionals.
• Deliver consistent, predictable revenue growth, with direct accountability for hitting monthly and annual sales targets.

1. Outbound Growth & Sales Enablement

• Grow and professionalize the outbound sales channel with a strong focus on training, playbook development, and execution.
• Optimize and scale inbound lead handling and ensure a seamless experience for repeat business customers.
• Drive better sales discipline and tracking, especially in outbound prospecting and customer relationship building.

1. People & Culture Leadership

• Hire, coach, and retain top-performing team members across sales and coordination.
• Create a performance-oriented team culture rooted in ownership, accountability, and continuous development.
• Foster a culture aligned with the company’s core values.

1. Strategic Collaboration

• Work closely with cross-functional teams, including Product, Fulfilment, Marketing, and Customer Care to align sales strategies with wider business goals.
• Stay AI-aware - Embrace the potential of automation, tools, and data to sharpen decision-making and productivity.

qualifications and experience:

• At least 3 years in sales leadership roles
• Proven ability to scale teams and deliver strong sales performance in businesses within the SG$30m - SG$100m range.
• Proactive mindset towards adopting new technologies, with openness to leveraging tools like AI to drive efficiency and innovation across the sales function.
• Track record of success managing high-performing sales teams and creating clear outbound strategies.
• Hands-on mindset with the ability to zoom out into strategy as the team stabilizes.
• Highly data-literate, knows how to track and talk about past sales numbers and performance metrics.
• Able to communicate with a largely mandarin speaking kitchen staff.
• Energetic, values-aligned, and adaptable to a lean, fast-paced, and collaborative environment.
• Familiarity with startup or scale-up environments is highly preferred.

If you’re ready to take on a dynamic role and contribute to our brand’s growth, we’d love to hear from you! Apply today to be a part of our journey.

(EA: 94C3609/ R23112482)