- Global F&B Quick Service Restaurant (QSR) brand.
- Marketing manager for the local market, with an emphasis on Digital Marketing.
Marketing Manager (F&B QSR Brand)
about the company
Our client is a global F&B brand known for its commitment to quality, innovation, and customer satisfaction. With concrete expansion plans for the future, its objective is to develop new business opportunities and boost its presence in the market. It is looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth in 2025.
key responsibilities:
- Develop and deploy innovative digital marketing campaigns, driving a unified omnichannel experience.
- Lead the production of digital content, ensuring all assets align with brand identity and usage guidelines.
- Interpret complex data from various sources to analyze website traffic, social media engagement, and audience behavior, providing actionable insights.
- Generate comprehensive performance reports on all marketing activities, including search engine optimization (SEO), paid advertising, and content marketing, to measure effectiveness and ROI.
- Manage marketing expenditures by allocating budget resources strategically across different platforms and initiatives.
- Foster strategic alliances with external agencies to amplify marketing efforts and achieve shared goals.
- Identify and recommend emerging social media platforms and tools to enhance communication and meet business objectives.
- Direct promotional campaigns for limited-time product launches, overseeing the development of key visual assets and ensuring brand consistency.
- Partner with senior leadership to shape and guide the overall marketing strategy.
- Oversee the lifecycle of in-store marketing materials—from design to placement—and track their performance.
- Coordinate professional photoshoots for new products and manage the design process for promotional menus.
- Collaborate with creative departments to develop detailed briefs that inform content and increase customer frequency and average spend.
- Execute cross-channel campaigns for customer acquisition, utilizing a mix of in-store, print, broadcast, and out-of-home media.
- Expand the brand’s network of partnerships to extend its reach and acquisition efforts.
qualifications and experience:
- Bachelor's degree in Marketing or a related field.
- At least 6 years of experience managing digital marketing campaigns.
- A solid understanding of the F&B space locally.
- Advanced knowledge of digital marketing and analytics tools for actionable insights.
- Proven ability in project management, organization, and cross-functional communication.
If you’re ready to take on a dynamic role and contribute to our brand’s growth, we’d love to hear from you! Apply today to be a part of our journey.
(EA: 94C3609/ R23112482)
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