About the role
My client is a growing technology consultancy specializing in digital transformation, building innovative software solutions to help businesses redefine how they operate and grow. The firm focuses on advanced technologies such as cloud computing, application development, and intelligent automation to drive efficiency and impact for its clients.
As part of their expansion, they are looking for a highly experienced and strategic Branding Strategist to shape and elevate our brand's presence across multiple markets and products.
About the role
Reporting to the Head of Marketing, your key responsibilities would includes
- Develop and lead comprehensive brand strategies for new and existing products or markets.
- Define and manage brand architecture to ensure a cohesive and logical portfolio.
- Conduct in-depth research to identify key market trends, competitive landscapes, and consumer insight and come out with clear, differentiated brand positioning and a compelling narrative that guides all creative and marketing efforts.
- Establish and maintain brand guidelines, ensuring consistency in messaging, tone of voice, and visual identity across all communication channels and markets.
- Utilize customer research and analytics tools to measure brand performance, track key metrics, and provide data-driven recommendations to optimize strategies and improve brand health.
- Collaborate closely with a wide range of teams, including product development, sales, marketing, and senior leadership, to ensure brand strategy is integrated into all business initiatives.
Skills and experience
- Proven experience as a Brand Strategist, Brand Manager, or in a similar strategic marketing role with exposure in multi-market or multi-product experience.
- Ideally with strong background in Tech, Fintech , Gaming industries or related
- A strong portfolio demonstrating successful brand-building projects and strategic plans.
f you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977)
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