about the company
Our client is a leading multinational consumer goods company with a strong presence across Asia Pacific. With a portfolio of well-established brands, the organisation is looking for an experienced Consumer Insights Senior Manager to strengthen its understanding of consumer behaviour, market trends and evolving customer preferences.
This is an opportunity for a research-driven professional to translate consumer and market intelligence into actionable commercial strategies, supporting brand growth, innovation and regional business decisions.
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about the job
Reporting directly to the Director of Consumer Insights (APAC), your key responsibilities will include:
1. Consumer Insights & Market Research: Lead qualitative and quantitative research to understand consumer behaviour, purchasing patterns, market trends and emerging opportunities across APAC.
2. Strategic Business Insights: Translate research findings into actionable commercial recommendations to support brand positioning, marketing strategies, product innovation and business growth.
3. Research Design & Execution: Lead end-to-end research projects, including consumer segmentation, brand tracking, customer journey mapping, concept testing and competitive analysis.
4. Stakeholder Management: Partner with regional marketing, commercial and senior leadership teams to integrate consumer insights into strategic planning and key business decisions.
5. Research Agency Management: Manage external research agencies and partners, ensuring robust methodologies, high-quality insights and timely project delivery across multiple markets.
skills and experience required
1. Experience: 8+ years of experience in consumer insights, market research or strategic research, ideally within FMCG, retail, beauty or consumer lifestyle industries.
2. Research Background: Strong preference for candidates with a background in established market research agencies, ideally complemented by in-house consumer insights experience.
3. Research Expertise: Strong proficiency in quantitative and qualitative research methodologies, including consumer segmentation, brand tracking, customer journey mapping and data analysis.
4. Regional Experience: Proven experience managing regional research projects across Asia Pacific and collaborating with cross-functional stakeholders in multinational organisations.
5. Commercial Acumen & Communication: Ability to translate complex consumer data into actionable business recommendations, with strong storytelling, presentation and senior stakeholder management skills.
Please click on the 'apply' button to apply online. For more information, please reach out to Rumi Mohd. (EA: 94C3609 /R1550851)
