Trade Marketing Manager / Leading FMCG Brand
about the company
Our organisation is a global MNC and a leader of industry within the FMCG space. With decades of constant innovation, growth and expansion, they have become a global brand with a presence in 82 countries today. Internationally recognised as a leading brand in the consumer industry, they pride themselves in delivering the highest quality of products whilst remaining dedicated to sustainability.
about the job
We are seeking a Trade Marketing Manager to lead our commercial strategy and execution across Singapore’s elite trade environment. You will lead and develop a team of two staff members, holding full accountability for translating brand ambitions into tangible volume and value growth. This pivotal role requires an expert who can define and implement fit-for-growth channel and shopper strategies across the most prestigious On- and Off-Trade accounts (including luxury hotels, high-end restaurants, and premium bars).
Responsibilities:
- Serve as the Trade Marketing lead in the Sales & Operations Process (S&OP), predicting the impact (uplift, cannibalization) of promotions and events on sell-in and sell-out plans.
- Design and continuously refine all On-Trade and Off-Trade channel strategies and execution principles, grounding them in rigorous shopper insights and market dynamics.
- Direct the strategic planning and execution of all visibility and volume-driving programs in key venues (e.g., top hotels, cocktail bars, fine dining).
- Work directly with the Sales Leadership (Head of Sales, Commercial Excellence) to co-develop customer engagement strategies and support trade negotiations with robust, activation-ready assets.
- Act as the central link between Sales, Brand, and Trade Partners to guarantee consistent, customer- and shopper-centric go-to-market strategies.
- Coach and mentor a team of Assistant Trade Marketers/Specialists, fostering cross-functional fluency, an ownership mindset, and building overall trade marketing capability across the organization.
- Take full ownership of the Trade Marketing budget, ensuring optimal allocation of A&P and below-the-line spend across all programs and key accounts.
- Ad-hoc duties as assigned.
skills and experience required
- You should have a minimum of 8 years of professional experience, with at least 3 years dedicated to Trade Marketing or Channel Development roles.
- Industry Preference: Prior experience within the Spirits Industry or FMCG (Fast-Moving Consumer Goods) is a distinct advantage.
- Leadership & Collaboration: Demonstrated strong leadership skills, with a track record of effective cross-functional collaboration across Sales, Brand, and external partners.
- Financial Acumen: Proven experience in managing A&P budgets (Advertising & Promotion) and establishing metrics to effectively measure Trade ROI (Return on Investment).
If you feel you are the right person for the job, I'd love to hear from you! Please hit the apply button directly.
(EA: 94C3609 / R1654425)
Applicants must be fully vaccinated or have a valid exemption in accordance with MOM’s regulations to allow them to enter the workplace. Applicants may be required to share verifiable COVID-19 vaccination documents or proof of a valid exemption at the point of offer. Randstad Pte. Limited and/or the Client reserves the right to withdraw an offer if the applicant fails to provide verifiable COVID-19 vaccination and/or proof of exemption documents.
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