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be a talent magnet; build a standout employer brand.

Randstad's insights into employer branding provide organisations with the latest trends, sharp observations and a vision on what having a strong employer brand means.

what is employer branding?

Your employer brand is your organisation’s reputation as a place of work for current employees, active and passive candidates and other stakeholders. Embodying your values, culture and work environment, your employer brand offers a promise, which, if fulfilled, can bring high returns on investment.

why employer branding matters

Companies with positive brands get twice as many job applications. 50% of candidates would not work for a company with a bad reputation despite a higher salary.

randstad employer brand research.

REBR is the most representative and inclusive employer branding research in the world. Based on this research, awards are presented each year to the most attractive employer in 30 countries across the globe.

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employer branding insights.

Knowing you need specialised talent is one thing – understanding how to attract them is another. Our research encompasses key insights on a company, country and global level.

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top 75.

Discover the top 75 largest commercial employers featured in the 2018 research.

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top 20

  • 2018

    1. Changi Airport Group
    2. Singapore Airlines
    3. Procter & Gamble
    4. Marina Bay Sands
    5. Shell
    6. Pratt & Whitney
    7. RC Hotels Pte Ltd (Raffles City, Fairmont, Swissotel)
    8. Thermo Fisher Scientific
    9. ExxonMobil
    10. DBS
    11. InterContinental Hotels Group (InterContinental, Holiday Inn, Crowne Plaza)
    12. 3M
    13. Edwards Lifesciences
    14. CapitaLand
    15. Novartis
    16. Johnson & Johnson
    17. GSK
    18. Resorts World Sentosa
    19. JP MorganChase
    20. IBM

  • 2017

    1. Google
    2. Changi Airport Group
    3. ExxonMobil
    4. Procter & Gamble
    5. Marina Bay Sands
    6. Shell
    7. Resorts World Sentosa
    8. InterContinental Hotels Group (InterContinental, Holiday Inn, Crowne Plaza)
    9. RC Hotels Pte Ltd (Raffles City, Fairmont, Swissotel)
    10. CapitaLand
    11. IBM
    12. DBS
    13. 3M
    14. OCBC
    15. Pratt and Whitney
    16. SATS
    17. Thermo Fisher Scientific
    18. JP MorganChase
    19. Johnson & Johnson
    20. UOB

  • 2016

    1. Changi Airport Group
    2. Procter & Gamble
    3. ExxonMobil
    4. Shell
    5. Marina Bay Sands
    6. CapitaLand
    7. RC Hotels Pte Ltd (Raffles City, Fairmont, Swissotel)
    8. Resorts World Sentosa
    9. IBM
    10. Keppel Corporation Ltd
    11. OCBC
    12. DBS
    13. UBS AG
    14. Millennium & Copthorne Hotels (Copthorne King's, Grand Copthorne Waterfront, M Hotel, Orchard Hotel, Studio M)
    15. InterContinental Hotels Group (InterContinental, Holiday Inn, Crowne Plaza)
    16. Bank of America Merrill Lynch
    17. Pan Pacific Hotels Group
    18. Deloitte
    19. UOB
    20. Deutsche Bank

  • 2015

    1. Procter & Gamble
    2. Changi Airport Group
    3. Shell
    4. ExxonMobil
    5. Marina Bay Sands
    6. RC Hotels Pte Ltd (Raffles City, Fairmont, Swissotel)
    7. Resorts World Sentosa
    8. InterContinental Hotels Group (InterContinental, Holiday Inn, Crowne Plaza)
    9. IBM
    10. Keppel Corporation Ltd
    11. Pan Pacific Hotels Group
    12. CapitaLand
    13. OCBC
    14. Deutsche Bank
    15. DBS
    16. Citibank
    17. UBS AG
    18. Sony
    19. Standard Chartered Bank
    20. Millennium & Copthorne Hotels (Copthorne King's, Grand Copthorne Waterfront, M Hotel, Orchard Hotel, Studio M)

  • 2014

    1. Singapore Airlines
    2. Shell
    3. Changi Airport Group
    4. Procter & Gamble
    5. ExxonMobil
    6. Marina Bay Sands
    7. IBM
    8. Resorts World Sentosa
    9. CapitaLand
    10. Keppel Corporation Ltd
    11. Dnata
    12. M+W Group
    13. RC Hotels Pte Ltd (Raffles City, Fairmont, Swissotel)
    14. InterContinental Hotels Group (InterContinental, Holiday Inn, Crowne Plaza)
    15. Deutsche Bank
    16. Citibank
    17. OCBC
    18. Sony
    19. UBS AG
    20. Standard Chartered Bank

  • 2013

    1. Singapore Airlines
    2. ExxonMobil
    3. Proctor & Gamble
    4. Shell
    5. Changi Airport Group
    6. Marina Bay Sands
    7. CapitaLand
    8. IBM
    9. RC Hotels Pte Ltd
    10. OCBC
    11. Keppel
    12. InterContinental Hotels Group
    13. UOB
    14. Singapore Press Holdings (SPH)
    15. Pan Pacific Hotels Group
    16. Deutsche Bank
    17. Bank of America Merrill Lynch
    18. Standard Chartered Bank
    19. Citibank
    20. Millennium & Copthorne Hotels

  • 2012

    1. Singapore Airlines
    2. ExxonMobil
    3. Sony
    4. IBM
    5. Marina Bay Sands
    6. Shangri-La Hotels & Resorts
    7. RC Hotels (Raffles City, Fairmont, Swissotel)
    8. Hewlett-Packard
    9. Hyatt Hotels & Resorts
    10. Shell
    11. Keppel
    12. Pan Pacific Hotels & Resorts
    13. Mandarin Oriental Hotel Group
    14. Fraser and Neave Limited (F&N, Asia Pacific Breweries)
    15. M+W Group
    16. Standard Chartered Bank
    17. CapitaLand
    18. UOB
    19. Bank of America Merrill Lynch
    20. Singapore Press Holdings (SPH)

the most attractive employers.

The Randstad Employer Brand Awards winners are announced each year at an exclusive event. C-suite and senior HR leaders take part, and respected employer branding experts share valuable insights.

see event highlights

read our latest employer branding articles.

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