A Bain & Company’s report said that the global healthcare crisis has brought about a permanent and massive surge in the adoption of digital services in Southeast Asia. 36% of total digital services consumers are new to the service, of which 90% intend to continue their online habits after the pandemic.

We anticipate that the job market in the consumer technology scene will continue its rapid growth in 2021, as investments pour into building Southeast Asia’s digital economy. We expect to see a slight increase in talent acquisition within the consumer industry throughout 2021. However, it will remain a candidate-driven industry even as more jobs become available.

Employers are facing greater competition and challenges in hiring the right in-house marketing professionals due to the higher expectations on digital marketing, which is a relatively niche and complex area. Some of the in-demand jobs in the fast-moving consumer goods (FMCG) are found across marketing analytics, demand generation, marketing automation, programmatic marketing, performance marketing and inbound marketing.

2021 labour trends for professionals in FMCG

There is a positive mindset shift from both employers and candidates towards professional contracting. FMCG companies in Singapore are starting to move towards an integrated workforce model, where both permanent and contract employees work together on sales & marketing campaigns. The number of contracting roles has doubled to 20%, as compared to before COVID-19.

We expect more people to look for new employment opportunities in 2021. Candidates who switch employers and take on a more senior job title within the same industry can expect to receive a 10% to 15% salary increment. Those who make a parallel switch across industries may receive an approximately 5% salary increase.

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download job market outlook in Singapore 2021
download job market outlook in Singapore 2021

key highlights in the FMCG industry outlook in 2021

  • evolution of job responsibilities and required skills for consumer FMCG in 2021.
  • anticipated job mobility of professionals across industries and different levels of seniority.
  • evolving job search behaviours and expectations to address in 2021.

read more on 2021 talent trends in Singapore in other industries:

If finding exceptional talent for your business is a key challenge or if you want to take your workforce ready for the future of work, please get in touch with us. You can also check our key areas of expertise in recruitment.