About the client
My client is an international digital entertainment leader and top-tier mobile publisher with millions of active users across its gaming titles.
As part of their business expansion, they are looking for a Business Development Manager to map out high-growth licensing opportunities, secure lucrative co-branding deals, and manage the complete lifecycle of brand integrations.
As the central driver of external IP expansion, you will turn player affinity into new revenue streams across consumer goods, retail distribution, and experiential marketing.
About the role
- Direct complex commercial discussions, financial deal structures, and contract terms with executive-level decision-makers.
- Serve as the primary sponsor for active brand relationships, continually discovering new avenues to extend existing commercial agreements.
- Pitch, structure, and close end-to-end commercial arrangements with external brand partners to meet strict annual income objectives.
- Architect innovative brand integrations and cross-category licensing campaigns that align with broader corporate growth goals.
- Track global market dynamics, player trends, and rival moves to shape actionable brand expansion plans tailored to the studio's gaming assets.
- Evaluate campaign metrics and project financial performance to draft comprehensive post-launch reviews.
- Leverage performance data to refine operational playbooks, optimize future deal terms, and improve overall execution efficiency.
Skills and experience required
- Relevant experience in brand licensing, commercial BD, or corporate partnerships within interactive media, esports, or entertainment
- Deep familiarity with modern gaming ecosystems, fan communities, and current trends in character merchandise, limited-run collectibles, or consumer packaged goods.
- Solid understanding of intellectual property rights, international brand compliance, trade regulations, and standard commercial contracts.
if you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977)
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