summary

singapore
permanent
full-time

specialism
sales
sub specialism
channel sales
reference number
91M0251461_4298282150161640376

job details

about the job
The Head of Modern Off-Trade is a senior commercial leadership position responsible for driving growth and managing strategic partnerships across key off-trade channels. This includes supermarkets, online retailers, convenience stores, and other take-home consumption outlets.

You will own the commercial strategy, lead key customer relationships, and manage a high-performing team to deliver strong sales and profit results.

Key Responsibilities:

Develop and execute the commercial strategy for the modern off-trade channel
Own the P&L for this channel, ensuring revenue and profitability targets are met
Lead and grow relationships with major retail customers

Negotiate commercial terms, including pricing, promotions, and listing agreements
Drive effective joint business planning and long-term partnership strategies

Lead, coach, and develop a team of National Account Managers and potentially Customer Marketing or Category Managers
Set clear KPIs and drive performance across the team
Identify new growth opportunities across e-commerce, new retail formats, and innovative route-to-market strategies
Leverage market and shopper insights to inform assortment, merchandising, and promotional plans

Collaborate with Marketing, Finance, Supply Chain, and Category teams to ensure alignment on product launches, promotions, and forecasts

Deliver accurate volume forecasts and support demand planning
Align with supply chain and logistics teams to ensure product availability and in-store execution

skills and experience required

A minimum of 8 years of experience managing national or regional off-trade channels
Experienced in off-trade sales and trade marketing within the alcoholic beverage, FMCG, healthcare or pharmaceutical sectors
Strong experience in distributor and wholesale partner management
Deep knowledge of off-trade category dynamics and retail strategy
Commercially astute with strong analytical and financial acumen
Excellent negotiation, communication, and relationship-building skills
Proactive and strategic planning and organizational capabilities
Skilled in leading cross-functional teams and stakeholder collaboration
Demonstrated success in driving distribution and sales growth through strategic customer partnerships
Experience managing teams and leading through influence in a matrixed organization
Ability to navigate complexity and ambiguity while driving structured outcomes
Passion for building lasting partnerships and delivering commercial excellence

To apply online please use the 'apply' function, alternatively you may contact at .
(EA: 94C3609/ )

about the company
Our client is a globally recognized leader in the spirits industry, known for its premium portfolio of iconic brands. With a strong international footprint and a commitment to innovation, the company is redefining how consumers engage with spirits - both in traditional retail and across rapidly evolving e-commerce channels.

about the job
The Head of Modern Off-Trade is a senior commercial leadership position responsible for driving growth and managing strategic partnerships across key off-trade channels. This includes supermarkets, online retailers, convenience stores, and other take-home consumption outlets.

You will own the commercial strategy, lead key customer relationships, and manage a high-performing team to deliver strong sales and profit results.
...

Key Responsibilities:

Develop and execute the commercial strategy for the modern off-trade channel
Own the P&L for this channel, ensuring revenue and profitability targets are met
Lead and grow relationships with major retail customers

Negotiate commercial terms, including pricing, promotions, and listing agreements
Drive effective joint business planning and long-term partnership strategies

Lead, coach, and develop a team of National Account Managers and potentially Customer Marketing or Category Managers
Set clear KPIs and drive performance across the team
Identify new growth opportunities across e-commerce, new retail formats, and innovative route-to-market strategies
Leverage market and shopper insights to inform assortment, merchandising, and promotional plans

Collaborate with Marketing, Finance, Supply Chain, and Category teams to ensure alignment on product launches, promotions, and forecasts

Deliver accurate volume forecasts and support demand planning
Align with supply chain and logistics teams to ensure product availability and in-store execution

skills and experience required

A minimum of 8 years of experience managing national or regional off-trade channels
Experienced in off-trade sales and trade marketing within the alcoholic beverage, FMCG, healthcare or pharmaceutical sectors
Strong experience in distributor and wholesale partner management
Deep knowledge of off-trade category dynamics and retail strategy
Commercially astute with strong analytical and financial acumen
Excellent negotiation, communication, and relationship-building skills
Proactive and strategic planning and organizational capabilities
Skilled in leading cross-functional teams and stakeholder collaboration
Demonstrated success in driving distribution and sales growth through strategic customer partnerships
Experience managing teams and leading through influence in a matrixed organization
Ability to navigate complexity and ambiguity while driving structured outcomes
Passion for building lasting partnerships and delivering commercial excellence

To apply online please use the 'apply' function, alternatively you may contact at .
(EA: 94C3609/ )

skills
no additional skills required
qualifications
no additional qualifications required
education
Bachelor Degree

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chantel li

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head of modern off-t≠rade.

job details

skills

qualifications

education

share this job.

the application process.

apply with randstad.

we'll contact you.

getting you registered.

compliance check.

reference and background check.

the perfect job for you.

the interview and negotiation.

start your new job.

get in touch

chantel li

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