Marketing Manager (Electronics Appliances Brand)
about the company
Our client is a global leader in the electronics appliances sector known for its commitment to quality, innovation, and heritage. With concrete expansion plans for the future, this is an excellent opportunity to join them in their team expansion here in Singapore. It is looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth in 2026.
key responsibilities:
As a Marketing Manager, you will be part of a high-performing team focused on accelerating market share and delivering impactful consumer experiences across Singapore.
- Lead the strategic development for specific categories by synthesizing consumer behaviors and competitive trends.
- Design and execute comprehensive marketing activations involving digital content, media strategies, and influencer engagement.
- Manage the localized product roadmap and launch schedules to ensure alignment with regional business objectives.
- Oversee the allocation of marketing budgets, ensuring high efficiency in media spend and achievement of key performance metrics.
- Build strong partnerships with internal cross-functional departments and external agencies to deliver cohesive brand stories.
qualifications and experience:
- Extensive experience in consumer marketing or category management, preferably within the electronics or fast-moving consumer goods sectors.
- Proven ability to translate complex consumer data into creative and effective marketing plans.
- Strong project management skills with a history of successfully launching new products in a competitive landscape.
- Highly collaborative mindset with experience working alongside regional teams and managing third-party creative agencies.
- Commercial acumen with a focus on driving profitable growth and optimizing marketing return on investment.
If you’re ready to take on a dynamic role and contribute to our brand’s growth, we’d love to hear from you! Apply today to be a part of their journey.
(EA: 94C3609/ R23112482)
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