employer brand research 2020: company reports.

01/06/2020 14:43

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Every year, we perform an audit between the months of August and October to compile a list of 89 commercial companies in Singapore that hire more than 1,200 employees.

The audit is conducted through phone calls, emails and meetings. We also review companies’ corporate websites, fact sheets and media coverage to create this list.

top companies in singapore to work for
 

89 commercial companies in Singapore

If you see your company name in the list below and would love to view a copy of your customised company report, you can reach out to your Randstad consultant or submit a request here.

Here is the list of companies you would want to work for in Singapore that are included in our 2020 Employer Brand Research (in alphabetical order):

  • 3M 
  • Accenture
  • ALIBABA GROUP
  • Bank of America Merrill Lynch
  • BNP Paribas
  • Breadtalk Group
  • CapitaLand Limited
  • Changi Airport Group
  • Citigroup
  • Dairy Farm International 
  • DBS
  • Deloitte
  • Deutsche Bank
  • Edwards Lifesciences
  • Emerson Asia Pacific *NEW*
  • Ernst & Young
  • ExxonMobil
  • Far East Organization
  • Fraser & Neave *NEW*
  • Frasers Property *NEW*
  • General Electric
  • GLOBALFOUNDRIES Singapore
  • Grab *NEW*
  • Great Eastern
  • GlaxoSmithKline (GSK)
  • Hewlett Packard Enterprise
  • HSBC 
  • IBM
  • Infineon
  • Intercontinental Hotels Group
  • JPMorgan Chase
  • Keppel Corporation Ltd
  • KPMG
  • Marina Bay Sands
  • MayBank
  • McDonald’s
  • MediaCorp
  • Medtronic
  • Merck Sharp & Dohme *NEW*
  • MUFG Bank *NEW* 
  • Nestlé
  • Novartis
  • NTT 
  • NTUC Fairprice
  • NTUC Income
  • OCBC
  • Procter & Gamble 
  • Panasonic Asia Pacific
  • Pratt & Whitney
  • Prudential Assurance
  • PSA International
  • PricewaterhouseCoopers 
  • ResMed *NEW*
  • Resort World Sentosa
  • Rotary Engineering
  • SATS
  • Schneider Electric
  • Seagate Technology
  • Sembcorp 
  • SHELL
  • Shopee *NEW*
  • Siemens
  • Singapore Airlines
  • Singapore Press Holdings 
  • SingPost
  • Singtel
  • ST Engineering
  • Starhub
  • Standard Chartered Bank
  • STATS ChipPAC
  • Surbana Jurong
  • Thermo Fisher Scientific
  • UBS
  • UOB
  • Venture Corporation *NEW*

The 2020 Singapore Employer Brand Report will be available in July 2020. Please register your interest if you’d like to receive a copy of the report.

how are the companies selected for the research?

Our survey measures the employer brand awareness of the commercial companies selected for the research. The employer branding efforts of these companies are also measured against 10 employer value proposition (EVP) factors that are associated with the company. These factors include (and are not limited to) a healthy work-life balance, good career progression opportunities, attractive salary and benefits.

We select companies with a large workforce size in Singapore as more workers would be familiar with their brand and employer brand efforts. Companies that have a small workforce (e.g. start-ups or small-and-medium enterprises) may not be as popular as household names or global enterprises. As a result, SMEs and start-ups could rank low in awareness, even if they have a very attractive employee value proposition and workplace culture.

All 89 companies have an equal opportunity to have their names shown to the survey respondents through a methodology called ‘Smart Sampling’ used by our independent research partner - Kantar TNS.

why are we doing things differently this year?

If you’ve been an avid follower of our Randstad Employer Brand Research, you may notice that our approach has changed slightly.

As we publish this year's REBR, we are fully aware of the unique situation we are in.

The completion of the questionnaire, survey fieldwork and data analysis were finalised before COVID-19 was declared as a pandemic. While the results may not fully reflect the current HR trends and candidates’ sentiments, it holds true the fundamental concerns that job seekers and employees have in the work environment.

During these extraordinary times, your company‚Äüs response and actions in 2020 will play a part in your employer branding. While we work together to fight this battle against an invisible enemy, we hope the survey report can continue to help you sharpen and strengthen your employer branding strategy moving forward.

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