employer brand standing out 2017.

insights from celebrated employer brands.

Technology is changing the way how organisations engage with potential candidates, how people work and how they interact with colleagues and external partners.

Companies are pioneering exciting projects to find out the real benefits of technology on employee engagement, productivity and satisfaction. From the use of cognitive systems to enhance performance to artificial intelligence to aid collaboration between design and engineering, leading firms are pushing to stay at the forefront as pioneers in their industry.

people work for culture, not companies

Your employer brand is the billboard for your organisation – what people think it would be like to work for you. Four out of five leaders believe that employer brand has a significant impact on the company’s ability to hire great talent. And because people work for cultures not companies, their perception of you as an employer is of paramount importance.

More often than so, the values that define the employer brand are rooted in the earliest tradition of organisations. This includes a stirring passion for what they do, such as pursuing environment sustainability, service excellence or state-of-the-art products.

In a world where there is intense competition for in-demand skills, a strong and compelling employer brand will not just appeal to the talent companies want to attract, but also nurture loyalty within the workforce.

six of the world’s most attractive employers in 2017.

The 2017 Standing Out book features in-depth interviews with six of the world’s best employers to work for in the eyes of 160,000 employees and job seekers around the world.

These six companies have consistently scored highly in the Randstad Employer Brand Research, they are (in alphabetical order):

  • Dassault Aviation
  • Fairmont Hotels & Resorts
  • IBM
  • KGHM
  • New Zealand Department of Conservation
  • Pfizer

free download - 2017 standing out: insights from the world’s most celebrated brands