With digital transformation changing traditional workplace roles and creating new jobs, there is a pressing need for employees to develop and deepen their technical skills to improve work quality, drive creativity and stay employable.
When you have a growth mindset, you’ll be able to plug the skills gap and create more exciting employment opportunities for yourself.
digital and technical skills that employers look for
While soft skills address how we work with each other, technical skills address what we are working on. With rapid digitisation, technical skills such as digital and data analytical skills have become more important. It is also important to note that with the ever-evolving digital landscape, the skills requirements will only continue to change. It is significantly relevant to arm yourself with the basic digital skills and continuously upskill yourself to keep pace with the latest developments.
No matter your industry or role, here are some of the most common technical skills that employers often look for as well as tips on how you can acquire these digital skills!
1. digital marketing or social marketing
Marketing teams use data that they collect through various digital channels to determine how well their campaigns are performing and to ideate new strategies. However, the skills that go into creating marketing strategies campaigns like keywords optimisation, social media marketing as well as enhancing user experience and engagement, can be helpful for everyone.
It’s valuable to learn more about search engine optimisation (SEO) and how social media promotion works. You can apply digital skills to help you build a good personal online brand. By amplifying your online profile, you can be positioned as the go-to thought leader within your professional community and be more employable to prospective employers. Digital marketing skills are not only useful for social media marketers, but as well as for roles in content writing, content marketing, e-commerce, digital sales and search.
Business activities must always have a direct or indirect impact on revenue, and these include marketing. It is hence important to what digital skills and competencies are needed to drive the marketing of the future.
2. business data analytics
There are countless data that’s being collected from all our digital touchpoints. Knowing how to use these data to your advantage will be key for many roles in the future, such as compliance and risk management, supply chain management, corporate financial planning, digital marketing and even inventory management. For those working in healthcare, data analytics for data science is also critical during clinical trials and to improve patient outcomes.