The people have spoken. Procter & Gamble is the best company to work for in Singapore in 2021. This is the second time Procter & Gamble has secured the number one spot for the Most Attractive Employer award in Singapore, the first being in 2015.

Dyson, IBM, OCBC and Unilever have also joined the top 20 list of Singapore’s most attractive commercial companies in 2021 for the first time.

employer branding is key to post-COVID success

Jaya Dass, Managing Director of Randstad Singapore and Malaysia said, “We would like to congratulate the winners of the Randstad Employer Brand Awards on their hard-won achievement of building a strong employer brand during the COVID-19 pandemic.”

“2020 has been the most challenging year for all employers in modern history. Employers in Singapore and around the world had to ensure the well-being of their employees while managing the serious consequences of global lockdowns and an economic downturn. However, those who had successfully strengthened their support for their employees would emerge stronger from the pandemic. The crisis has underscored the critical importance of a powerful employer brand to an organisation’s business growth and talent pipeline. As the economy makes a strong comeback in time to come, we hope that local employers will continue to foster meaningful relationships with their workers and strive to be the ‘people’s choice’ for work.”

The winners of the 2021 Randstad Employer Brand Awards are selected from the 75 most attractive commercial companies to work for in Singapore (based on workforce size).

10 top employers in Singapore for 2021

Here are the top 10 companies in Singapore to work for based on the 2021 Randstad Employer Brand Research.

  1. Procter & Gamble
  2. Changi Airport Group
  3. Sea Group
  4. Singapore Airlines
  5. DBS Bank
  6. Dyson
  7. UBS
  8. Unilever
  9. IBM
  10. Resorts World Sentosa

The awards are presented to the top three commercial companies that have received the highest attractiveness scores in the Employer Brand Research.


Magesvaran Suranjan, President, P&G Asia Pacific, Middle East, and Africa, said, “We are honoured to receive this award as it recognises the tireless efforts of our P&G colleagues to lead as a force for good and a force for growth in Singapore. We have focused on keeping our people safe while we serve our consumers with our trusted health and hygiene products, and support the Singapore community. Importantly, we have gone to great lengths to prioritise the well-being, growth, and learning and development of our people, ensuring we maintain our healthy, vibrant, and inclusive culture, despite the challenges of the pandemic.”

2021 randstad employer brand awards: sector winners

  • Banking & Financial Services: DBS Bank
  • Manufacturing - Electronics: Dyson

The two winners of the Randstad Employer Brand Sector Awards this year received the highest attractiveness scores within their respective sectors.

understanding the attractiveness of your employer brand

The 2021 Randstad Employer Brand Research examines job seekers’ and workers' perceptions of employer brands. It offers an accurate understanding of employee value proposition factors and drivers. This edition is unique as it marks the only global independent research that captures the changes in workforce sentiments since the start of the COVID-19 pandemic. This year, 3,003 locally-based employees and job seekers were surveyed in January.

Further survey insights from the 2021 Employer Brand Research will be announced in June 2021. Please click here to learn more about the Randstad Employer Brand Research.

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download the 2021 employer brand research report now.