Many companies assume that younger workers’ sense of entitlement and inability to endure hardships are the reasons for the constant job-hopping.
However, studies and anecdotal evidence from several companies have consistently suggested that Generation-Z employees leave their current jobs because they want to work for employers that are more aligned with their personal values and goals. Some have even suggested that Gen-Zers, who were born between 1995 and 2015, are much more pragmatic than what other generations paint them to be.
what does gen z want in the workplace
Our youngest generation of workers are confident about their abilities and competencies and they value their freedom and personal time greatly. Being more ambitious is one key characteristics of a Gen-Z. They are pragmatic and are excited about working on projects that can also benefit their communities. In fact, any infringement will make Gen-Zers feel like they have to compromise and be forced to choose between their professional and personal life.
A career should help them grow as a person and it is important that the environment is exciting, engaging and full of learning opportunities.
To retain the gen Z employees, more and more companies are offering robust benefits and new initiatives to appeal to Gen-Z workers. Employee benefits are great for attracting job seekers as they are usually aimed at promoting a healthier lifestyle to increase productivity and creativity. It is recommended for employers to develop targeted benefits that cater and appeal to the different generations as a way to attract and retain them.
key highlights of the 2020 gen-z employer brand report:
- Understanding generation-z’s employer expectations
- Human capital development for generation-z workers
- Creating work opportunities that are aligned with the gen-z’s purpose and values
- Employee benefits that will help drive work productivity
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frequently asked questions
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Why do job seekers “ghost” employers?
There are many reasons why job seekers “ghost”, or choose to ignore, employers who are interested in hiring them. It could be due to poor communications throughout the interview process, slow and prolonged recruitment processes, or that they have already received better or competitive offers from other companies.
The reasons for “ghosting” employers during the interview process are often due to mismatch expectations. Rather than having to feel that they have to explain it all to the benefit of the interviewer, many candidates may choose to ignore, since there is no necessary nor mandatory reason to share the reason.
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What do Gen Z workers look for in employers?
Gen Z workers are our next generation of leaders. As they chart their own career growth and paths, Gen Z is not a challenge to manage or a problem to solve. The role of the employer is to support them in the direction of growth.
Many gen Z workers are concerned about topics like salary, career growth, culture, and job security. It is important that these topics are discussed during job interviews to prevent any talent expectations mismatch in the future that could lead to employee disengagement and poor employer branding.