about the company
Our client is a leading fitness and lifestyle brand committed to promoting holistic health, vitality, and well-being. They offer a range of products and services designed to empower individuals to lead healthier lives, as part of their lifestyle brand. As they continue to grow, they are seeking a talented Content Writer to join the team and contribute to their content creation and marketing efforts.
...
about the job
As a Content Writer, you will play a crucial role in shaping brand identity and engaging with the audience across various digital platforms. You will be responsible for creating high-quality content that resonates with the target demographic, driving traffic to website and social channels, and enhance brand visibility. This role requires a strong passion for fitness and wellness, excellent writing skills, and proficiency in SEO optimization techniques.
Key Responsibilities:
- Develop engaging and informative content for the company website, including product descriptions, landing pages, and informative articles.
- Create compelling social media posts that reflect our brand voice and engage our followers on platforms such as Instagram, Facebook, and Twitter.
- Produce well-researched and insightful blog posts covering topics related to fitness, nutrition, mental health, and wellness trends.
- Collaborate with the marketing team to develop content for email campaigns, newsletters, and promotional materials.
- Conduct keyword research and implement SEO best practices to optimize content for search engines and improve organic visibility.
- Stay up-to-date with industry trends and incorporate relevant topics into content strategy to maintain relevance and authority.
- Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
- Monitor content performance metrics and use analytics tools to assess the effectiveness of content strategies and make data-driven recommendations for improvement.
skills and experience required
- Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
- Proven experience as a content writer or copywriter, preferably in the fitness, health, or wellness industry.
- Exceptional writing and editing skills, with a keen eye for detail and proficiency in grammar and punctuation.
- Strong understanding of SEO principles and experience with keyword research and optimization techniques.
- Ability to work independently and manage multiple projects with tight deadlines.
- Creative thinker with a passion for storytelling and the ability to generate fresh ideas for content.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
To apply online please use the 'apply' function, alternatively you may contact Marvy Toor at 97303469. (EA: 94C3609/ R23112316)