singapore airlines (SIA) – one of the world’s leading airlines – received the runner-up award for most attractive employer in singapore for 2018.
SIA is no stranger to the Randstad Singapore Employer Brand Awards. The company was named the Most Attractive Employer three years in a row (2012 – 2014) and entered the Randstad Hall of Fame in 2014.
The company prides itself on delivering world-class service to its passengers, making flying a personal experience. Over the years, SIA has designed and introduced new services to deliver premium and personal experiences, such as its new premium economy option and first-class suites, to cater to the needs of their passengers. The airline also flies passengers on new and exclusive wide-body aircrafts among other passenger aircrafts for a personal flying experience to more than 60 destinations in 32 markets.
singapore airlines – winner highlights
SIA not only provides diverse career opportunities, it also believes in helping all of its employees achieve their full potential through an extensive array of learning and development opportunities. Now with Tiger and Scoot part of the big family (together with SilkAir), SIA flies millions of passengers around the world, in class.
With such a great fleet, would you like to know what Singapore’s workforce thinks about them as an employer? Scroll down to find out how they scored at this year’s Randstad Employer Brand Research!
more on employer branding:
- 2018 most attractive employer – changi airport group
- 2018 most attractive employer – second runner-up: procter & gamble
- singapore brands among most desired commercial companies to work for in 2018
- singapore’s top 75 companies to work for in 2018
about randstad employer brand research
Celebrating its 18th edition globally, the awards based on the outcome of the Randstad Employer Brand Research are presented each year to the most attractive employers in 30 markets across the globe. It is the most representative and inclusive employer brand research in the world.
The outcomes are based on public perception and focus on three main areas: overall brand awareness, absolute attractiveness and relative attractiveness. This creates a level playing field for all competing companies instead of giving an advantage to large multinationals with higher name recognition than the smaller companies. The awards are not open for nomination and the results are based solely on the opinions and votes of the local workforce – making it the only award that is truly representing ‘the people’s choice’.
The 75 largest companies were selected in each participating market, usually with more than 1,000 employees. This list is presented to a representative cross section of respondents based on region, age and gender. The respondents were asked to identify companies they recognise and indicate if they would like to work for them. This was then followed up with an evaluation of attractiveness factors, such as salary, benefits, work atmosphere and job content and more, for each of the companies.