randstad employer brand research.

The Randstad Employer Brand Research (REBR) is the most representative and inclusive employer brand research in the world. It is the only study that captures the workforce sentiments towards key employee value proposition factors from employees and job seekers between the ages 18 and 64. In 2025, Randstad released the 14th edition of the Employer Brand Research in Singapore.

REBR provides unique labour market insights, bringing together:

• 6 million records
• 32 markets
• 6,084 companies
• 173,000 respondents, with 2,602 respondents in Singapore

The outcomes are based on public perception and focus on two main areas: overall brand awareness and relative attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that is truly representing ‘the people’s choice’.

Unlike other employer branding studies, the Randstad Employer Brand Research is not based on company nominations or judging panels. It is an independently conducted research where the results are based solely on the opinions and votes of the local potential working demographic, giving a truly impartial view of the employee market and a true reflection of employer attractiveness for each of the participating markets' largest employers.

Companies with stronger employer brands experience one to two times faster hiring time. 50% of candidates would not work for a company with a bad reputation despite a higher salary.

1. Danaher Corporation
2. Edwards Lifesciences
3. Changi Airport Group
4. Pratt and Whitney
5. Marina Bay Sands
6. Procter & Gamble
7. Globalfoundries
8. DBS
9. UBS AGS
10. Schneider Electric
11. Dyson
12. IBM
13. Emerson Asia Pacfic
14. ExxonMobil
15. JP MorganChase
16. CapitaLand
17. Resorts World Sentosa
18. Accenture
19. HP Enterprise
20. Bytedance

• Bytedance
• CapitaLand
• Changi Airport Group
• Danaher Corporation 
• DBS
• Dyson
• Edwards Lifesciences
• Emerson Asia Pacific 
• ExxonMobil
• IBM
• InterContinental Hotels Group
• JP MorganChase 
• Marina Bay Sands
• Medtronic
• Pratt and Whitney
• Procter & Gamble
• Resorts World Sentosa
• SHELL
• Singapore Airlines
• UBS

1. Nestlé Singapore
2. Sea Group (Garena, Shopee, SeaMoney)
3. Singapore Airlines
4. Procter & Gamble
5. Pratt and Whitney
6.Thermo Fisher Scientific
7. Marina Bay Sands
8. Changi Airport Group
9. IBM
10. Resorts World Sentosa
11. Alibaba (Ant Financial, Lazada, AliCloud)
12. DBS
13. Dyson
14. CapitaLand
15. SHELL
16. Edwards Lifesciences
17. UBS AG
18. Medtronic
19. Bytedance (Tiktok)
20. General Electric

1. Procter & Gamble
2. Changi Airport Group
3. Sea Group (Garena, Shopee, SeaMoney)
4. Singapore Airlines
5. DBS
6. Dyson
7. UBS AG
8. Unilever
9. IBM
10. Resorts World Sentosa
11. SHELL
12. Marina Bay Sands
13. CapitaLand
14. Nestlé Singapore
15. ExxonMobil
16. Alibaba
17. Edwards Lifesciences
18. JP MorganChase
19. OCBC
20. Mitsubishi UFJ Financial Group

1. Singapore Airlines
2. Changi Airport Group
3. Procter & Gamble
4. Thermo Fisher Scientific
5. CapitaLand
6. ExxonMobil
7. Edwards Lifesciences
8. Shell
9. Resorts World Sentosa
10. InterContinental Hotels Group
11. Marina Bay Sands
12. Nestle
13. DBS
14. Pratt and Whitney
15. GSK
16. Alibaba
17. JP MorganChase
18. Novartis
19. UBS AG
20. MSD

1. Singapore Airlines
2. Changi Airport Group
3. Marina Bay Sands
4. Procter & Gamble
5. ExxonMobil
6. Alibaba
7. DBS
8. Edwards Lifesciences
9. Shell
10. Nestlé
11. Resorts World Sentosa
12. CapitaLand
13. Novartis
14. Pratt and Whitney
15. Thermo Fisher Scientific
16. Deloitte
17. GSK
18. IBM
19. Johnson & Johnson
20. OCBC

1. Changi Airport Group
2. Singapore Airlines
3. Procter & Gamble
4. Marina Bay Sands
5. Shell
6. Pratt & Whitney
7. RC Hotels Pte Ltd (Raffles City, Fairmont, Swissotel)
8. Thermo Fisher Scientific
9. ExxonMobil
10. DBS
11. InterContinental Hotels Group (InterContinental, Holiday Inn, Crowne Plaza)
12. 3M
13. Edwards Lifesciences
14. CapitaLand
15. Novartis
16. Johnson & Johnson
17. GSK
18. Resorts World Sentosa
19. JP MorganChase
20. IBM

1. Google
2. Changi Airport Group
3. ExxonMobil
4. Procter & Gamble
5. Marina Bay Sands
6. Shell
7. Resorts World Sentosa
8. InterContinental Hotels Group (InterContinental, Holiday Inn, Crowne Plaza)
9. RC Hotels Pte Ltd (Raffles City, Fairmont, Swissotel)
10. CapitaLand
11. IBM
12. DBS
13. 3M
14. OCBC
15. Pratt and Whitney
16. SATS
17. Thermo Fisher Scientific
18. JP MorganChase
19. Johnson & Johnson
20. UOB

1. Changi Airport Group
2. Procter & Gamble
3. ExxonMobil
4. Shell
5. Marina Bay Sands
6. CapitaLand
7. RC Hotels Pte Ltd (Raffles City, Fairmont, Swissotel)
8. Resorts World Sentosa
9. IBM
10. Keppel Corporation Ltd
11. OCBC
12. DBS
13. UBS AG
14. Millennium & Copthorne Hotels (Copthorne King's, Grand Copthorne Waterfront, M Hotel, Orchard Hotel, Studio M)
15. InterContinental Hotels Group (InterContinental, Holiday Inn, Crowne Plaza)
16. Bank of America Merrill Lynch
17. Pan Pacific Hotels Group
18. Deloitte
19. UOB
20. Deutsche Bank

1. Procter & Gamble
2. Changi Airport Group
3. Shell
4. ExxonMobil
5. Marina Bay Sands
6. RC Hotels Pte Ltd (Raffles City, Fairmont, Swissotel)
7. Resorts World Sentosa
8. InterContinental Hotels Group (InterContinental, Holiday Inn, Crowne Plaza)
9. IBM
10. Keppel Corporation Ltd
11. Pan Pacific Hotels Group
12. CapitaLand
13. OCBC
14. Deutsche Bank
15. DBS
16. Citibank
17. UBS AG
18. Sony
19. Standard Chartered Bank
20. Millennium & Copthorne Hotels (Copthorne King's, Grand Copthorne Waterfront, M Hotel, Orchard Hotel, Studio M)

1. Singapore Airlines
2. Shell
3. Changi Airport Group
4. Procter & Gamble
5. ExxonMobil
6. Marina Bay Sands
7. IBM
8. Resorts World Sentosa
9. CapitaLand
10. Keppel Corporation Ltd
11. Dnata
12. M+W Group
13. RC Hotels Pte Ltd (Raffles City, Fairmont, Swissotel)
14. InterContinental Hotels Group (InterContinental, Holiday Inn, Crowne Plaza)
15. Deutsche Bank
16. Citibank
17. OCBC
18. Sony
19. UBS AG
20. Standard Chartered Bank

1. Singapore Airlines
2. ExxonMobil
3. Proctor & Gamble
4. Shell
5. Changi Airport Group
6. Marina Bay Sands
7. CapitaLand
8. IBM
9. RC Hotels Pte Ltd
10. OCBC
11. Keppel
12. InterContinental Hotels Group
13. UOB
14. Singapore Press Holdings (SPH)
15. Pan Pacific Hotels Group
16. Deutsche Bank
17. Bank of America Merrill Lynch
18. Standard Chartered Bank
19. Citibank
20. Millennium & Copthorne Hotels